Divine Craft Brewing Co.
Divine Craft Brewing Co. is a conceptual non-alcoholic beer brand. The brief was to design a visually striking brand identity and packaging system that would appeal to craft beer enthusiasts while clearly communicating its alcohol-free nature. One of the main challenges with this project was to create a product that felt premium and communicated the craftsmanship involved in the beer making process.
Project Type: Brand Identity, Packaging Design, Advertising Mockups
My Role: Graphic Designer
Tools: Adobe Illustrator, Photoshop
I studied the craft beer and low alcohol beer market and noticed that many 0% alcohol drinks lacked a premium, cohesive look. Competitors often applied the same branding as their alcohol counterparts or used designs that were fun and youthful, but failed to convey quality and craftsmanship. The concept for Divine Craft Brewing Co. was inspired by tarot card iconography, using symbolic imagery to evoke intrigue and a sense of quality craftsmanship. The logo, colour palette, and typography I have used work together to create a cohesive, high-quality look and feel that will appeal to the company’s target market. I kept the label design and marketing material clean and minimal whilst still drawing from the tarot card inspiration.
The final outcome included a logo suite with supporting typography and colour palette, packaging design, and advertising visuals. This project demonstrated how branding can transform perceptions of a product. By adopting a premium, symbolic design language, the concept positions Divine Craft Brewing Co. as a desirable alternative to alcoholic beverages, breaking the stigma around non-alcoholic beer.
